The Mission section contains a free online catalogue illustrating the use of organizational mission statements in practice by organizations from around the world. Registered users can explore, bookmark and comment on hundreds of referenced online resources that contain examples of mission statements, used as management tools in actual business context.
Industry Industry sub-categories List/Index
Manufacturing - Fortune 500
Avon Products

United States

Nature of activities
Producer of cosmetics, perfume and toy

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self-fulfillment ,
needs satisfaction,
global leader,
choice for buying,
best place to work,
largest women's foundation,
most admired,
trust ,
respect ,

KPI in practice link

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  • Edited on: 2011-05-30
    The Global Beauty Leader We will build a unique portfolio of beauty and related brands, striving to surpass our competitors in quality, innovation, and value, and elevating our image to become the world’s most trusted beauty company. The Women’s Choice for Buying We will become the shopping destination for women, providing a personal, high-touch experience that helps create lifelong customer relationships. The Premier Direct Seller We will expand our presence in direct selling, empowering women to achieve economic independence by offering them a superior earnings opportunity as well as recognition, service and support, making it easy and rewarding to be affiliated with Avon. The Best Place to Work We will be known for our leadership edge, including our passion for high standards, our respect for diversity, and our commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential. The Largest Women’s Foundation We will be a committed global champion for the health and well-being of women through philanthropic efforts, with a special focus on breast cancer, domestic violence and women’s empowerment. The Most Admired Company We will deliver superior returns to our shareholders by tirelessly pursuing new growth opportunities while maintaining our commitment to be a socially responsible, ethical company that is watched and emulated as a model of success.  

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